The economic changes of 2020 present a few challenges that entrepreneurs must successfully navigate themselves through. Part of the work that innovators have before them is in sustaining their core resources during a severe recession. Apart from the financial toll that society paid during the spread of COVID-19, there are innovations in society that modern entrepreneurs have to also use as they work. The following tips can help entrepreneurs to innovate with success in 2020.

Branding and Storytelling
The digitally inclined consumer has been so far removed from physical experiences in marketing that they’re hoping for genuine messages from public brands. A good way to expand the mind of a “confined consumer” is storytelling. Entrepreneurs are expected to master their brand stories when fundraising and acquiring leads. Having a brand story enables you to send a target audience into the buying journey with greater ease.

Employee Incentives
For all intended purposes, unemployment rates were relatively low before 2020’s pandemic, and this means that U.S. workers, in general, have options in the job market. Employee incentives can help entrepreneurs to build loyalty while competitively retaining the top employees they have. The incentives that employees seek in 2020, however, go well beyond sound wages; they want more vacation days, bonuses, and half days also.

Digital Competency
Entrepreneurs need to improve their digital competency in order to compete in a world that leverages wireless, AI, and mobile technologies. The data technologies of 2020 are in the hands of consumers, and this means that entrepreneurs can take advantage of how digital sciences work. From marketing to direct sales, entrepreneurs will benefit by integrating the internet into their workflows and business structures. 

Sustainability
Economists analyze the years following 2020 and foresee trying times in the financial markets that entrepreneurs will have to work within. The perceived threats faced by future economies are leading innovators to think of sustainable ways to generate their innovations. Entrepreneurs in 2020 are looking for ways to minimize costs, reduce financial risks, and increase returns with less effort. 

With uncertainty defining the future of our business markets around the globe, you need to find a way of achieving more with very little.